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The Evolution of Daily Deals: The Rise of Offer Networks
ADOTAS – Everyone is wondering about the next evolution of daily deals, and how the industry will take shape. The landscape has become increasingly crowded as hundreds of startups, media companies and...
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Report: Social Media Stock Stumbles Could Thwart Future IPOs
MarketWatch reported today that the unstable stock performance of Facebook, Groupon and Zynga following their much-hyped initial public offerings might have a negative impact on future media IPOs....
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Social Media: Is the Party Over?
Businesses of all kinds and sizes have been viewing social media marketing with excitement and enthusiasm over the last eight to 10 years, but the rose-colored glasses may be getting pretty dark. Once...
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Report: Groupon Struggles to Stop the Bleeding as Stock Hits New Low
Via ChicagoBusiness.com: “Critics say the torrid growth that enabled Groupon to go public at $20 a share just a year ago was fueled by merchants buying into a new type of marketing that they didn’t...
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FreeMyApps Bringing Its App Discovery, Engagement & Rewards Platform to Android
BOSTON (December 7, 2012) – FreeMyAppsTM (www.freemyapps.com), a leading app discovery, engagement and rewards platform for mobile app marketing, today announced its upcoming launch on Android after...
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Live Twitter Feed From the Street Fight Summit in NYC
We’ll be tweeting all day (#SFSNYC) from Street Fight Summit 2012, Street Fight’s annual two-day flagship event in New York City. The conference will put a spotlight on some of the most exciting...
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Google’s Plan to Kill Groupon Revealed
Google Offer Extensions are the latest and greatest AdWords advertising extension, enabling advertisers to make some powerful adjustments to their standard-issue Google ads. Offer Extensions integrate...
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Larissa’s Picks to Click: Aereo Expansion, Groupon vs. Google, Nonstop Marketing
EDITOR’S NOTE: Adotas Editorial Intern Larissa Lohman routinely scours online media for big news and offbeat developments to share with our readers. Got your own “pick to click”? Send her a link. Was...
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Another Bad Quarter Dooms Groupon Founder Mason
Via The Washington Post: People of Groupon, After four and a half intense and wonderful years as CEO of Groupon, I’ve decided that I’d like to spend more time with my family. Just kidding – I was fired...
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Today’s Burning Question: Andrew Mason’s Ouster as Groupon’s CEO
Today we asked out panel of industry leaders: What can be learned from the series of events that led to yesterday’s ouster of Groupon CEO Andrew Mason? Here’s how they responded: “”Andrew Mason’s...
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Sony and Others Pushing Digital Envelope Are Most Poised for Competitive...
Companies like Sony are continuing to push the digital innovation envelope – as evidenced by the recent unveiling of the new PlayStation console with more Internet streaming options and broader...
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Move Over, Groupon: Amazon Flexes Its Muscles with Local Deals, Same-Day...
With all the news about the trouble that Groupon is having in the marketplace, Amazon has stepped up its strategy to provide local deals to consumers through AmazonLocal by showcasing offers by small...
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AFAIK, Executive Edition: Tapad, Vibrant Media, Sociomantic Labs,...
ADOTAS — With so many high-level personnel moves happening this week, we’re spinning off a special Executive Edition of our industry roundup today. Tapad, leading providers of unified cross-device...
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Five Tenets for Content Marketing Success
ADOTAS — When it comes to effective marketing strategies, nothing is garnering more praise or trade media ink than content marketing. Technology has made creating quality content a snap, and social...
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Larissa’s Picks to Click: Facebook App Install Ads, Groupon Reserve, Best Ad...
ADOTAS EDITOR’S NOTE: Editorial Intern Larissa Lohman routinely scours online media for big news and offbeat developments to share with our readers. Got your own “pick to click”? Send her a link. Looks...
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Fiksu and Groupon Expand Partnership to Support Global App Marketing Strategy
BOSTON, August 6, 2013 (ADOTAS) — Fiksu, Inc. (www.fiksu.com), developer of the award-winning Fiksu Mobile App Marketing Platform, has announced an exclusive, global partnership with Groupon...
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FreeMyApps Bringing Its App Discovery, Engagement & Rewards Platform to Android
BOSTON (December 7, 2012) – FreeMyAppsTM (www.freemyapps.com), a leading app discovery, engagement and rewards platform for mobile app marketing, today announced its upcoming launch on Android after...
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Live Twitter Feed From the Street Fight Summit in NYC
We’ll be tweeting all day (#SFSNYC) from Street Fight Summit 2012, Street Fight’s annual two-day flagship event in New York City. The conference will put a spotlight on some of the most exciting...
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Why Marketers Shouldn’t Panic About Email Filters – At Least Not Yet
ADOTAS – Email filtering is a hot topic right now. And it’s not hard to understand why. We spend more time reading and sending emails than we do at almost anything else. How much time? The average...
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Blue Calypso Joins Defendants Groupon, Yelp, IZEA and Foursquare in Seeking...
ADOTAS (via Globe Newswire) – Blue Calypso announced today that it has filed a joint motion with defendants Groupon, Yelp, IZEA and Foursquare requesting a stay of their patent litigation until the...
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